R. A. Herdiansyah, A. T. Komara, K. Kadir, and H. Nurdiansyah, “Assessing the Influence of Shopee Advertising and Campaigns on Local Shoe Purchase Decisions”, aj, vol. 5, no. 2, pp. 155–163, Feb. 2026, doi: 10.55208/aj.v5i2.04.