The Role of Shopee Video in Shaping Affiliate Marketing Strategies for Shopee
DOI:
https://doi.org/10.55208/ebmtj.v3i2.06Keywords:
Shopee Video, Product Marketing, E-Commerce, Online SalesAbstract
One of the latest features on the Shopee application is Shopee Video. In this digital era, Shopee Video is one of Shopee's efforts to help sellers create and share short videos to promote their products. Sellers can showcase their products in more detail and attractively using videos, which allows them to increase awareness and communication with customers. The Shopee Video feature was launched in 2020 and has become a popular feature with many sellers creating diverse content. Besides sellers, Shopee Video also attracts Shopee affiliates. Shopee affiliates are individuals who work by promoting Shopee products and earn commissions for each product sold through their promotions. With engaging short videos, Shopee affiliates can provide clear and attractive reviews during promotions, making viewers want to buy the products featured in the videos. Thus, Shopee Video has helped sellers and affiliates in promoting products, increasing sales, and improving communication with potential buyers.
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