Ardiansyah, R.; Adinata, U. W. S. A.; Coenraad, D. P.; Jatmika, L. Assessing the Impact of Quality and Marketing on Men’s Apparel Purchase Choices for Product Brand Image at a National Fashion Retail Firm in Bandung. jeme 2026, 3 (2), 172-181. https://doi.org/10.55208/jeme.v3i2.07.