Influence of Price and Product Quality on Customer Satisfaction

Study on Consumers of a Soe Company in Central Java

Authors

  • Siti Aisyah Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
  • Kadir Kadir Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.
  • Dhea Perdana Choenraad Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
  • Adang Adang Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

DOI:

https://doi.org/10.55208/aj.v3i1.62

Keywords:

Price, Product Quality, Customer Satisfaction

Abstract

The research aims to determine and analyze the effect of price and product quality on customer satisfaction. The object of research is the consumers of one of the BUMN companies in Central Java, with as many as 100 respondents using descriptive analysis and verification analysis methods.

Based on path analysis research, price and product quality variables on customer satisfaction among consumers of one of the BUMN companies in Central Java were declared valid. Therefore conclusions and suggestions are taken into consideration about the results of this study to pay attention to price and product quality to increase customer satisfaction.

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Author Biographies

Siti Aisyah, Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

 

 

Kadir Kadir, Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung.

 

 

Dhea Perdana Choenraad, Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

 

 

 

Adang Adang, Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

 

 

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Published

2023-04-30

How to Cite

Aisyah, S. ., Kadir, K., Choenraad, D. P., & Adang, A. (2023). Influence of Price and Product Quality on Customer Satisfaction : Study on Consumers of a Soe Company in Central Java. Acman: Accounting and Management Journal, 3(1), 70–80. https://doi.org/10.55208/aj.v3i1.62