Analysis of Management of Demand and Production Capacity
Study on One of The MSME Laundry In Batam City
DOI:
https://doi.org/10.55208/aj.v3i1.37Keywords:
laundry, demand, production capacityAbstract
Batam City is renowned for its industrial workers who work from morning until dawn, leaving them with no time to attend to household chores such as washing clothes. As a result, laundry services have become a solution for the busy workers in Batam City. This study aims to analyze demand management and production capacity in one of the laundry small and medium-sized enterprises (SMEs) in Batam City. A qualitative descriptive research method uses in this study. The results show that to control demand variation and optimize capacity management, the company needs to establish factors that affect demand and choose the right reservation system. Furthermore, the company must also consider the conditions of insufficient capacity, adequate capacity but adequate demand, and excess capacity but insufficient demand to optimize the function of demand management and reservation systems effectively.
To improve demand management and production capacity in laundry businesses in Batam City, the company also needs to consider other factors such as service quality, laundry delivery speed, and competitive prices. Considering these factors, the company can improve customer satisfaction and maintain its market share in Batam City. In addition, in facing increasingly tight competition, the company can also utilize technology to improve demand management and production capacities, such as online reservation applications or automated production management systems. Thus, laundry companies in Batam City can effectively and efficiently optimize demand management and production capacity to meet customer needs and maintain business sustainability.
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